5 Tips To Create An Amazing Referral Program

The goal at Referral Factory is to make it as easy as possible for small – medium-sized businesses to build, launch and run their own referral program. That’s why we give you a free 15-day trial, so you can test the platform and see for yourself how easy it is to use.

We’ve decided to make it even easier for you.

Our referral marketing experts have put together these 5 tips to help you create the best possible referral campaign using Referral Factory.

Style it to match your brand

Use the features on Step 1 of your campaign builder to customize your referral program. Use our drag-and-drop builder to change your layouts, or our editor to change the colors and branding. Upload a logo, select the background you want, choose the font you want, select the button color you want.

Pro Tip: Your referral program is an extension of your business so spend some time here making it look and feel 100% on brand.

Keep it simple

Make it as easy as possible for the person referring and the person invited to join the referral program. The best way to do this – keep it simple. Think carefully about the copy you use, don’t make it too long or too complicated, and try to get your message across as clearly and interestingly as possible.

Pro Tip: Only collect information from people referring and the person invited that you absolutely have to have – the fewer fields they have to fill in, the more likely they are to convert.

Minimize distractions

You don’t want to distract users from the main goal which is to sign up as a person referring or as a person invited. Adding buttons to your referral campaign that encourage users to click off to other sites could distract the user from joining your referral program.

Pro Tip: If you want users to visit your website, book an appointment, or get a quote – add a button with a link to Step 4 of your campaign builder OR in the email that gets sent to the person referring or the person invited when they join the campaign.

Use the Share Settings function

Add the subject line and the text message that you want to be included when people referring share their links with their friends. This gives the people invited more information about your business, what the incentive will be (if you are offering one), and encourages them to click on the link and join the referral program.

Pro TIp: Make this subject and message interesting and enticing so that people invited will want to click on the referral link that their friends send them.

Focus on your email notifications

There are various email notifications that you can enable and send to both the person referring and the person invited. These emails are a great way to provide additional information about your referral program and your business to both the person referring and the person invited.

Pro Tip: For the person referring: Welcome them to your referral program, let them know when they receive a successful referral, and remind them to keep referring.
For the person invite: Send them more information about your business, send them videos explaining your business, and any other content you want them to have.

Now that you’ve read our top tips, it’s time for you to apply them to your own campaign so that you can launch a great campaign that will generate high-quality leads for your business.