What Is The Difference Between Reach And Users?

The three main metrics Referral Factory uses to measure your campaign is reach, users and referrals. These metrics give you an indicatation of how successful your referral program is.

The reach number

This is how many times people have viewed your referral program. This will include everyone who you send the campaign link to that opened the referral program but may not have joined to get their referral link. This also include people that have been invited who clicked on the referral link from their friend but may not have actually signed up.

The users number

This the amount of people that have joined your referral program i.e. filled out the form in Step 1 or Step 3 of your referral program. This will include people referring and people invited. 

The referrals number

This is the number of people that were invited by referrers who joined your referral program i.e. filled out the form in Step 3 of your referral program. Essentially, this number is the amount of leads or new customers that your program has generated.

Referral reach vs referral users

An example of a great campaign is one where the referral number and the user number are not too far off from each other. This means that people are joining your program to refer friends and their friends are interested in your product or service.

An example of a bad campaign is one where the reach number is very high but there are not a lot of users in your campaign. This could indicate that your program is not appealing to your existing customers and therefore they are not incentivised to refer friends.