Referral Factory is a referral marketing software that makes it incredibly easy for any business, anywhere, to build their own referral program. In this help guide, we'll be outlining everything you need to know about Referral Factory:
Building Your Referral Program
How It Works
Before you set up your referral campaign, it is important to understand how Referral Factory works. Referral Factory allows you to build and customize your own landing pages for your referral campaign and issues unique referral links to people when they join your campaign as referrers. The people referring can then easily share their links using the social media channels that you have selected.
This makes it really easy for your customers to spread the word about your business and for you to track your referrals so you know how many people your referrers have reached, how many referrals they have made, who has successfully converted, and who needs to be rewarded and when.
Here is a short video explaining how Referral Factory works.
Building Your Referral Program
To build a powerful referral campaign, you will need to think about two different users: The person referring their friends and the person being invited;
The person referring: This first part of your campaign is directed at the person inviting their friends. You can either add people to your referral campaign or encourage them to sign up on their own. Once they have joined your campaign they need to share their referral link with as many people as possible. The easier you make it for the person referring, the more referrers you will have, the more friends they will invite, and the better your campaign will perform.
The person being invited: The second part of your referral campaign is aimed at the person being invited. The goal here is to make the person invited want to complete their details and find out more about your brand. Here you can include unique selling points about your businesses as well as the incentive that’s on offer (where applicable). This part of your referral campaign should be as easy as possible for people being invited to complete their details so that new leads are captured. Once they have signed up and submitted their details you can choose what experience they will have next. Either send them to a Thank You page, show them a page that you have already built or redirect them to your website.
The diagram below highlights the different steps involved when building your campaign.
Referral Factory Terminology
We also think it will be helpful to understand the basic terminology we use at Referral Factory. Below is a table with the key concepts you'll need to know.
| Dashboard | This is the home screen you will see when you log into Referral Factory. You will see your account statistics like reach, total users, referrals and, referrals per person. |
| Campaign Builder | This is where you build your referral campaigns. |
| The Person Referring | This is the person who will be referring your business to their friends, colleagues, and network. |
| The Person Invited | This is the new lead, new customer, or subscriber that has been invited by a friend, colleague, or someone in their network. |
| Users | Anyone in your referral campaign - this includes both the person referring and the person invited. |
| Reward | This is the offer you give to the person referring when they refer someone who successfully converts. It can be a discount on your product, a cash reward, a voucher or, even swag. |
| Incentive | This is the offer you give to the person invited to encourage or incentivize them to convert. It can be a discount on your product, a cash reward, a voucher or, even swag. |
| Share Message | This is the text or message that accompanies the referral link when the person referring shares it with their friends. |
| Email Notifications | These are the emails that you can enable to automatically send to the person referring and the person invited. |
| Reminder Emails |
These emails are sent to the person referring to remind them to keep inviting friends. They can also be sent to the person invited to remind them to sign up or register. You can choose the intervals of each mail or choose to disable them completely. |
| Outbound Email | This is the email address that all your email notifications will be sent from and any replies you get will be sent to that address. |
| Converted Referral | A person invited has taken the action that counts as a conversion and has essentially become a successful referral. This could be a sign-up, a purchase, an account created etc. |
| Outputs | These are all the ways you can get users to join your referral campaign as a person referring. For example, a link, a QR code, a button. |
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