Referral Factory's dashboard provides metrics about your account performance, your campaign performance, and the performance of each of your users.
The four main metrics Referral Factory uses to measure your campaign are reach, users, and referrals. and converted referrals. These metrics give you an indication of how your referral program is performing.
Total Reach - This is the total number of times any of your campaigns have been viewed, either by a person referring or a person that has been invited. Similar to page views on a website.
Total Users - This is the total number of people inside all of your campaigns. This includes anyone who has joined your campaigns, either as a person referring or as a person who has been invited.
Referrals - This is the total number of people that have joined your campaigns via a referral link from a friend.
Average Referrals Per User - This is the average number of times each user has referred someone. If your average referral rate per user is 0.30 that means that for every 1 000 users you have you will get 300 referrals or potential new customers. That's a great result!
Reach - This is how many times your campaign has been viewed. This will include all users - a person referring or a person that has been invited. Similar to page views on a website.
Users - This is the total number of people inside your campaign. This includes anyone who has joined your campaigns, either as a person referring or as a person who has been invited.
Referrals - This is the number of people that joined your campaign via a referral link from their friend i.e. they filled out the form in the first page for the person invited of your referral campaign. Another way to think about them is the number of leads generated.
Converted Referrals - This is the number of referrals in your campaign that have successfully converted. A conversion could be a sale, a contract signed, an account opened, etc.
Reach - This is how many times a specific user's referral link has been viewed. This is another way to measure how many times a user has shared their referral link.
Referrals - The number of people that a user shared their link with that actually joined your referral campaign.
Converted Referrals - This is the number of referrals a user has generated that have successfully converted.
Find out more about the Performance Analytics on Referral Factory in this help guide.