Referral Factory Glossary

While exploring Referral Factory, we think it will be helpful to understand the basic terminology we use inside our referral marketing software.

Below is a table with the key concepts you'll need to know when navigating your way around our referral program software and building your referral program.

Dashboard	This is the home screen you will see when you log into Referral Factory. You will see your account statistics like reach, total users, referrals, and, referrals per person as well as our 100+ templates.
Campaigns	This is where you build your referral campaigns.
Tracking Link	The link where people refer can track/see how many referrals they have made.
Email Notifications	These are the automated emails that get sent to the person referring and the person invited. You can turn these on or off.
Webhooks	The outbound webhook allows you to send user data out of Referral Factory to any endpoint. The inbound webhook allows you to send the code of your referred user to this endpoint, to notify us that they have converted.
Your Integrations	Business tools you’re using where you can connect your campaigns with: HubSpot, Salesforce, Intercom, Zoho, WooCommerce, Pipedrive, and Zapier. This will allow you to send new referred users out, and then qualify those users when they convert.
Promoting Your Campaign (Join Link)	Your campaign link to share with your customers or fans so they can start referring.
Promoting Your Campagin (Sync Your CRM)	This will allow you to sync your CRM contacts or a specific list of contacts to your referral campaign and call their unique referral links back to your CRM.
Promoting Your Campaign (Widget)	To make it even easier for you to get people to join your referral campaign, you can install a widget on your website.
Promoting Your Campaign (Pop-Up)	To make it even easier for you to get people to join your referral campaign, you can install a pop up on your website.
Promoting Your Campaign (Embed Code)	This feature allows you to embed your referral campaign into your website, portal, or anywhere else.
Promoting Your Campaign (Email Contacts)	This feature sends users referral links straight to their inboxes to invite them to join your referral campaign.
Design Settings	Your campaign design settings that you can proceed either with basic or advanced themes.
Dynamic Variables	A place to add customization to your referral campaigns: (First Name}, {Referrals), {Converted Referrals}.
The Person Referring	This is the person who will be referring your business to their friends, colleagues, and network using the referral link from your referral software.
The Person Invited	This is the new lead, new customer, or subscriber invited by a friend, colleague, or someone in their network.
Users	Anyone in your referral campaign - this includes both the person referring and the person invited.
Referral Link	A referral link is the unique link that each user is given when they join a referral campaign. This link can be shared with friends, family, colleagues, and anyone in their network.
Referrals	Any new lead or customer being referred by a friend, colleague, or other people. Same as the person invited.
Referral Rewards	This is the offer you give to the person referring when they refer someone who successfully converts. It can be a discount on your product, a cash reward, or a voucher.
Referral Incentives	This is the offer you give to the person invited to encourage or incentivize them to convert. It can be a discount on your product, a cash reward, a voucher, or, even swag.
Share Message	This is the message subject and the message text that will pre-populate when referrers share their link with friends and family on different social media channels.
Email Notifications	These are the emails that you can enable to automatically send to the person referring and the person invited.
Reminder Emails	These emails are sent to the person referring to remind them to keep inviting friends. They can also be sent to the person invited to remind them to sign up or register. You can choose the intervals of each mail or choose to disable them completely.
Outbound Email Address	This is the email address that all your email notifications will be sent and any replies you get will be sent to that address.
Qualified	A qualified user is one who successfully converts (the conversion could be a sale, a contract signed, an account opened, or any other action that can turn a potential lead into an actual lead, etc).
Referrals Converted	A person invited has taken the action that counts as a conversion and has essentially become a successful referral. This could be a sign-up, a purchase, an account created, etc.
Referral Conversion Rate	The Referral Conversion Rate is the percentage of referrals that result in a conversion. This can be a purchase, a sale, a registration etc. It's an important metric to track as it helps businesses understand the effectiveness of their referral program.

Referral Factory was voted the #1 software for referral marketing to use in 2023, by Influencer Marketing Hub. Marketers across the globe use Referral Factory to build, launch and run powerful referral programs at scale. If you want to get referrals and grow your business then you've come to the right place ⭐️ ⭐️ ⭐️ ⭐️ ⭐️