With Referral Factory advanced analytics, you can keep a close eye on every aspect of your referral programs from identifying power referrers early on to understanding what social platforms your users are referring on.
Referral Factory analytics feature will help people better understand the performance of their referral campaigns so that they can be more data-driven and improve their referral campaigns to drive more results. This help guide will show you what you can do with our performance analytics.
From your Referral Factory dashboard, click on the "Analytics" section👇
In the Analytics section, you will see three levels of Analytics Performance 👇
1. Campaign Performance
Referral Factory's three primary metrics to measure your campaigns are reach, referrals and conversion. These metrics give you an indication of how your referral program is performing.
A number of metrics available in our Campaign Performance 👇
- Referrals Converted
- User Breakdown By Reach
- Total Converted Referrals
- Daily Referrals Generated
- Your Power Users
- Link Opens By Device
- Conversion Rate Of Your Referrals
- Ratio Between Users
- Breakdown Of Social Buttons Clicked When Sharing
2. Email Performance
Email performance analytics allows you to see how many people open and interact with the referral links you send them. If you look under the "Email Performance" tab you’ll now see an overview of the analytics for all your user notifications.
A number of metrics available in our Email Performance 👇
- Bounce Rate
- Avg. Open Rate
- Total Emails Sent
- Total Emails Received
- Total Emails Bounced
- Emails Opened On
- Emails Sent Per Day
- Breakdown By Notification
3. Your Referral Tree
Referral Tree helps you understand in a tree map format who your power referrals are that started your chain of referrals and visualize your referral tree so that you can trace new referred users back to the original person referring.
The more you can track, the more you can optimize, and the better your campaign performance will be 🙌
Find out more about the metrics (Total Reach, Total Users, Total Referrals, Avg. Referrals Per User) on Referral Factory in this help guide.