Analytics in Referral Factory: A Full Guide

Referral Factory lets you track referrals, see your conversion rate, identify power referrers, see the social platforms users are referring on, track your email performance and more...

Referral Factory analytics feature will help people better understand the performance of their referral programs so that they can be more data-driven and improve their referral programs to drive more results. This help guide will show you what you can do with our performance analytics. 

From your Referral Factory dashboard, click on the "Analytics" section๐Ÿ‘‡


Screenshot showing that you can From your Referral Factory dashboard, click on the "Analytics" section.

In the Analytics section, you will see three levels of Analytics Performance ๐Ÿ‘‡

  1. Campaign Performance
  2. Email Performance
  3. Your Referral Tree

Screenshot showing In the Analytics section, you will see three levels of Analytics Performance for your referral program software.


1. Campaign Performance

Referral Factory's three primary metrics to measure your campaigns are reach, referrals and conversion. These metrics give you an indication of how your referral program is performing.


Screenshot showing that you can use Analytics for referral program.

A number of metrics available in our Campaign Performance ๐Ÿ‘‡

  • Reach
  • Referrals
  • Referrals Converted
  • User Breakdown By Reach
  • Total Converted Referrals 
  • Daily Referrals Generated
  • Your Power Users 
  • Link Opens By Device 
  • Conversion Rate Of Your Referrals 
  • Ratio Between Users 
  • Breakdown Of Social Buttons Clicked When Sharing 


2. Email Performance

Email performance analytics allows you to see how many people open and interact with the referral links you send them. If you look under the "Email Performance" tab youโ€™ll now see an overview of the analytics for all your user notifications. 


Screenshot showing the Email Performance from your referral program software.

A number of metrics available in our Email Performance ๐Ÿ‘‡

  • Bounce Rate
  • Avg. Open Rate
  • Total Emails Sent
  • Total Emails Received 
  • Total Emails Bounced
  • Emails Opened On
  • Emails Sent Per Day
  • Breakdown By Notification


3. Your Referral Tree

Referral Tree helps you understand in a tree map format who your power referrals are that started your chain of referrals and visualize your referral tree so that you can trace new referred users back to the original person referring.

The more you can track, the more you can optimize, and the better your campaign performance will be ๐Ÿ™Œ


Screenshot showing your referral program software referral tree.


Find out more about the metrics (Total Reach, Total Users, Total Referrals, Avg. Referrals Per User) on Referral Factory in this help guide.