Want to get more referrals and grow your e-commerce store?
Then it might be time to launch a referral program!
Check our our B2C referral program template here, this can be used for any retail or e-commerce store looking to grow through referrals 🛒💸
Referral Factory offers deep referral software for businesses of all sizes, in all industries, so even if you're not in e-commerce you're still in luck as we have a referral solution for you! If you're not in e-commerce, and we'll still show you how to generate referral links for customers of your traditional business, SaaS business, B2B business, education business, solar business, banking business, corporate business, and many more other industries. Go here 👇
If you're in e-commerce, then read below to see how to automate your shops refer a friend program. This guide is specifically for Shopify, but could work for ANY e-commerce platform.
If you use Shopify, then you can connect your program to Referral Factory using Zapier. These are the main referral functions you can automate 👇
Create referral links for your Shopify customers by adding them to your referral program, this will create their referral links - Add User Zap.
When a new referral is generated, send them to your Shopify store - New User Zap.
Qualify a referred user when they make a purchase on your Shopify store by sending Referral Factory their code - Qualify With Code Zap.
Qualify a referred user when they make a purchase on your Shopify store by sending Referral Factory their email - Qualify With Email Zap.
Qualify a referred user when they make a purchase on your Shopify store by sending Referral Factory their redeemed coupon - Qualify With Coupon Zap.
Issue rewards to the person referring and the person invited for participating in your referral program - Issue Rewards Zap
What are the benefits of a referral initiative for your Shopify store?
Reduce Your Cost Per Acquisition
A Shopify referral program transforms your existing user base into a fresh marketing avenue. It operates as a performance-based marketing channel, where payment occurs only after a user, lead, or customer has successfully converted. Essentially, effective referral programs drive down the expenses associated with customer acquisition, offering greater value for your investment. Instead of investing in costly ad placements, your sales team can employ creative strategies within your referral or loyalty program.
Boost Your Checkout Rates
Customers referred by others are twice as likely to checkout compared to new customers acquired through paid marketing channels. The reason behind this is the inherent trust associated with recommendations from friends, surpassing the credibility of other sources.
Attract More High-Value Customers
Shoppers referred by friends hold greater value. In fact, referred users, on average, spend 13.2% more than other users. Furthermore, ecom referral programs lead to enhanced customer retention rates, resulting in an elevated customer lifetime value for your store.