How To Build A Referral Program That Is 100% On Brand

Our referral program software allows you to customize your referral campaign to look and feel just like your brand.

Simply use the drag-and-drop builder to change your referral campaign layout and the campaign editor to change the color, logo, background image, and branding so your referral campaign looks and feels 100% on brand.

This guide will show you how to do the following:

1. Upload a logo

2. Choose the shape of your logo

3. Style the background

4. Edit your font settings

5. Customize the color settings

6. Add more blocks

7. Customize the button

8. Preview and save your settings

9. Examples of referral campaign branding

 

To get started, go to the Pages for Person Referring in your campaign builder. Here you will be able to:

1. Upload a logo

Click on the Brush icon from the right and you will see a small pop-up where you will be able to design your campaign. The suggested specs for this image are 600 px X 600 px.

 

 

2. Choose the shape of your logo

You can choose whether you want the shape of your logo to display as a circle, a square, or a rectangle.

• The ideal ratio for your rectangular logo is 20:11. An example image size would be 800x440 pixels.
• The ideal ratio for your square logo is 1:1. An example image size would be 600x600 pixels.
• The ideal ratio for your circular logo is 1:1. An example image size would be 600x600 pixels.
  
  

 

3. Style the background

Referral Factory's software for referral marketing gives you the ability to style the background, you will need to go to the "Advanced" section.

Here you can choose a color for the background of your campaign, or you can upload your own background image. 

The recommended dimension for this image is 1200px X 800px

 

4. Edit your font settings

Here you can select which fonts you want for your Title blocks, body text, and your form fields. Plus, change the color and size of the fonts, and make them bold or in italics.

*You can also upload custom fonts on our Pro plan of our referral program software. 

 

5. Customize the color settings

 Here you can edit the various colors inside your referral program. This includes

• Changing the main box color. You can make it more opaque - you can also use the 'Radius' settings to change how round or sharp you want the edges of the box to be.
• Editing the button and button text color.
• Changing the link color
• And, altering the form field, and form field stroke colors. 
  
  

 

6. Add more blocks

You can either edit existing content in your campaign or you can add more content by adding more blocks. You can add the following to your referral campaign:

• Title blocks
• Copy blocks
• Images 
• Videos
• Input fields
• Select Field
• Hidden Field
• And buttons
  
  

 

7. Customize the button

The text in the button can also be edited so you can change the call to action to suit your campaign.

 

 

8. Preview and save your settings

Once you’ve completed the styling for your campaign, you can preview what your users will see when viewing your campaign on mobile, desktop or tablet. 

If you’re happy with your styling, you can save these settings by clicking the save icon. 

 

 

9. Referral program templates of different branding styles

Here are some referral program templates that have been built and styled using Referral Factory.

 

Referral Factory was voted the #1 referral software for marketers to use in 2023, by Influencer Marketing Hub. Marketers across the globe use Referral Factory to build, launch and run powerful referral programs at scale. If you want to get referrals and grow your business then you've come to the right place ⭐️ ⭐️ ⭐️ ⭐️ ⭐️