What Is A Campaign Title And Meta Description?

The campaign title and the meta description are the text that accompanies the campaign link when you share it with customers, users, or anyone you want to become a referrer.

The purpose of this is to encourage people to join your referral program as a referrer, so make sure the copy you use grabs the attention of your customers and has a strong all-to-action.

You can set your meta title and description in the “Settings” step of your campaign builder.


Including campaign titles and meta descriptions gives the person referring more information about your referral campaign.

Below is an example of what the campaign title and meta description will look like when the campaign link is shared via WhatsApp.