What Are Tracking Pages And How Do They Work?

Tracking referrals is a vital part of your referral program. Your users can use these tracking pages to see how many referrals and converted they have. converted.

In this guide, we'll cover all the important bases for tracking referrals 👇

1. What Is A Tracking Page Of Your Referral Program?
2. How Your Users Find The Tracking Page (To Track Their Referrals)
3. Where You Can Edit The Tracking Page In Your Campaign 
4. How You Can Customize Your Tracking Page

Tracking pages are Referral Factory’s solution to make tracking referrals for your users much simpler. You can customize these tracking pages as much as you’d like, and even enable a secure login so users have to verify their emails before checking their referral stats.

 

1. What Is A Tracking Page Of Your Referral Program?

The tracking pages allow your users to be able to see how many referrals they have made and how many have converted. 

If your users want to track their referrals they can navigate to the tracking referrals page of your campaign. They will need to enter their email address to see how many referrals and converted referrals they have. 

 

2. How Your Users Can Find The Tracking Page (To Track Their Referrals)

Before going deep into details, we first need to tell you to get the link for tracking referrals. Once you have the tracking link you can share it with your referrers. There are two ways to access your referral tracking links👇

Option 1

• Navigate to your Campaigns tab.
• Open the campaign you want to get the tracking link for.
• Click on the Tracking Pages button. 

 

• Copy the referral tracking link and share it with your users.

Option 2

• Click on the "Edit Tracking Pages" button (as shown above).
• Go to the Settings tab.
• Copy the referral tracking link and share it with your users.

 

Referral Factory has also made it really easy for the person referring to keep track of their referrals by including the referral tracking link inside the email notifications that get sent to referrers.

Here is an example of one of those emails 👇

 

 

Learn how to build each page of your referral campaign, using our drag-and-drop campaign builder here.

3. Where You Can Edit The Tracking Page In Your Campaign

Your referral tracking pages for your users are fully customizable - you can edit the text, add images, use personalization, edit the button text, and even enable a secure login for your users.

Remember, that the tracking link can only be seen after you have built at least one campaign.

Once you have built your campaign, you will see it in your Campaigns tab and click on the Edit Tracking Pages button.

4. How You Can Customize Your Tracking Page

Here you have two steps of your tracking pages where your users can see their results. 

First Step 👇

In the first step of your tracking page, the referring person will enter the email to let the system find corresponding information about the referrals made.

You can edit landing pages by adding images, videos, additional content blocks, and buttons. 

Second Step 👇

All mentioned editing tools, such as having additional blocks of content, visuals, videos, and buttons are also available for the second step of your tracking page. You can also add the referral link to this step as a reminder for your users to keep referring.

On this step, you can also add dynamic variables that will pull out the corresponding information of {First Name}, {Referrals}, {Converted Referrals}. 

Example: You have made {Referrals} referrals and {Converted Referrals} of those referrals have been successful. 👇

Another thing that you may notice on this page is the social media icons. These are being used the same way as in your referral campaign - they will just reissue the user with their SAME referral link and share buttons. These can also be turned off.

If you choose to issue the user with their referral link again - after showing them their stats - you can choose which social media channels the person referring can share the referral link on and also change the color of icons based on your preferences (Regular, White, Black).

 

 

Your tracking pages have their own Settings tab, where you can also copy the link to your campaign tracking page.

Also, here you can change the text of the button, which in our case is “Track Your Referrals ”.

This is where you change the text - BUT BE CAREFUL IT WILL CHANGE EVERYWHERE.

If you want your users to have an additional security layer while logging in to their personal tracking dashboard, you can enable User Verification. In this case, after submitting the email address, your users will get a verification code on their email. Only after being verified by the system your users will be able to log in. 

 

 

It’s essential you have the right referral tracking in place so that your users can understand how they are performing and see how many referrals they have and so that you can measure the results of your referral program against other marketing channels.