1. What is an Audience in Referral Factory?
In Referral Factory, an audience refers to a segmented group of users in your referral program. With the audience feature, you can create targeted segments based on specific criteria or filters such as the type of user, user behavior, or when they signed up.
Examples of Audiences
To give you an idea of what types of audiences you can create, below are some examples of audiences you can create:
Direct or Added users who have not yet shared their referral link.
Direct users who have shared their referral link but do not have any referrals.
Referred users who have not yet qualified as converted or successful.
Users who were referred in a particular date range.
2. How Utilizing Audiences Can Enhance User Engagement
By utilizing audiences in Referral Factory, you can significantly enhance user engagement by sending personalized and relevant messages to different groups of participants. This allows you to effectively nurture and engage participants, maximizing their involvement in the referral program and driving better results.
For instance, you can create an audience consisting of referred users who have not yet qualified as successful or converted. By targeting this specific audience, you can prompt them to take the next step in the referral process, such as making a purchase or signing up for your platform.
Customizing your messages for each audience is crucial in order to effectively engage participants. By tailoring your communication to their specific needs and interests, you can increase their likelihood of actively participating in the referral program. This personalization can include providing incentives, offering relevant information, or highlighting the benefits they can gain from referring others.
💡Want to learn about sending once-off emails? Read this 📖 How To Create Your Once Off Email 📖
3. How to Create An Audience
❗️ You can only create an audience once you have users in your campaign. To learn more about users, read this guide: 📖 What Are Users? 📖
→ Navigate to the Users tab in your Referral Factory dashboard.
→ Click on the Saved Audiences drop-down.
→ Click +Add Audience.
→ The first step is to name your audience. Make sure you use a strong naming convention so it's easy to find when you want to send a targeted email.
→ Then set the criteria that users must meet in order for them to be added to the audience.
In the example below, we have created an audience for users who have not made any referrals yet by adding only referring users to the audience who have a reach of 0 indicating that they have not yet shared their link with anyone.
To make sure you are happy with the filters you have added to your audience, click on the preview icon to see which users have been added to your audience.
From your preview, if you want to make changes to your audience or save it, click the Continue button.
→ Click Save Audience.
4. How To Edit An Audience
→ Navigate to the Users tab of your Referral Factory dashboard.
→ Click on the Saved Audiences drop-down.
→ Select the audience you want to edit from the Audiences drop-down menu.
→ Remove existing filters or add additional ones.
→ You can also rename the audience if you want to.
→ Click Update Audience.
5. How To Delete An Audience
→ Navigate to the Users tab of your Referral Factory dashboard
→ Click on the Saved Audiences drop-down
→ Select the audience you want to delete from the Audiences drop-down menu.
→ Click the delete icon
→ Click Confirm to delete the audience
6. Further Resources