What Are Audiences?

Referral Factory's audience feature allows you to create targeted segments of users in your referral program. By using filters, you can tailor messages and email specific audiences, keeping them engaged and driving their participation.

In this guide 👇

1. What Is An Audience in Referral Factory?

2. How Utilizing Audiences Can Enhance User Engagement

3. How To Create An Audience

4. How To Edit An Audience

4.1. How To Change Audience Filters

4.2. How to Rename An Audience

5. How To Delete An Audience

6. Further Resources

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1. What is an Audience in Referral Factory?

In Referral Factory, an audience refers to a segmented group of users in your referral program. With the audience feature, you can create targeted segments based on specific criteria or filters such as the type of user, user behavior, or when they signed up.

Examples of Audiences

To give you an idea of  what types of audiences you can create, below are some examples of audiences you can create:

• Direct or Added users who have not yet shared their referral link.
• Direct users who have shared their referral link but do not have any referrals. 
• Referred users who have not yet qualified as converted or successful.
• Users who were referred in a particular date range.

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2. How Utilizing Audiences Can Enhance User Engagement

By utilizing audiences in Referral Factory, you can significantly enhance user engagement by sending personalized and relevant messages to different groups of participants. This allows you to effectively nurture and engage participants, maximizing their involvement in the referral program and driving better results.

For instance, you can create an audience consisting of referred users who have not yet qualified as successful or converted. By targeting this specific audience, you can prompt them to take the next step in the referral process, such as making a purchase or signing up for your platform.

Customizing your messages for each audience is crucial in order to effectively engage participants. By tailoring your communication to their specific needs and interests, you can increase their likelihood of actively participating in the referral program. This personalization can include providing incentives, offering relevant information, or highlighting the benefits they can gain from referring others.

 

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 3. How to Create An Audience

→ Navigate to the Users tab in your Referral Factory dashboard.

→ Click Create Audience.

→ Select your desired filters.

→ Click Save Audience.

→ Name your audience so it's easy to find when you want to send a targeted email. 

→ Click Save.

Your audience has now been created! You can find it in the Users tab.

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4. How To Edit An Audience

4.1. How To Change Audience Filters

→ Navigate to the Users tab of your Referral Factory dashboard

→ Select the audience you want to edit from the Audiences drop down menu.

→ Remove existing filters or add additional ones.

→ Click Save Audience.

→ Select Update An Audience.

→ Name the audience.

→ Click Save.

 This will overwrite the existing audience.

4.2. How to Rename An Audience

→ Navigate to the Users tab of your Referral Factory dashboard.

→ Click the Audiences drop down menu.

→ Click Manage Saved Audience.

→ Click the edit icon.

→ Edit the Audience Name and click the save icon.

5. How To Delete An Audience

→ Navigate to the Users tab of your Referral Factory dashboard.

→ Click the Audiences drop down menu.

→ Click Manage Saved Audience.

→ Click the red cross next to the audience name.

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6. Further Resources

 

📖 How To Create Your Once Off Email

📣 3 Email Templates You Can Copy And Paste To Announce Your Referral Program