Understanding The User Journey Of Your Referral Program

To build a powerful referral campaign, you will need to think about two different users: The person referring their friends and the person being invited;

The person referring: This first part of your campaign is directed at the person inviting their friends. You can either add people to your referral campaign or encourage them to sign up on their own. Once they have joined your campaign they need to share their referral link with as many people as possible. The easier you make it for the person referring, the more referrers you will have, the more friends they will invite, and the better your campaign will perform.

The person being invited: The second part of your referral campaign is aimed at the person being invited. The goal here is to make the person invited want to complete their details and find out more about your brand. Here you can include unique selling points about your businesses as well as the incentive that’s on offer (where applicable). This part of your referral campaign should be as easy as possible for people being invited to complete their details so that new leads are captured. Once they have signed up and submitted their details you can choose what experience they will have next. Either send them to a Thank You page, show them a page that you have already built, or redirect them to your website. 

The diagram below highlights the different steps involved when building your campaign.