Rewards With Referral Factory: A Full Guide

๐ŸŽ Fully automate your referral program by issuing rewards to the person referring and incentivizing the person invited when you get referrals.

Our plug-and-play referral software offers everything you need to build, launch, and run your own referral program - including the issuing of your rewards and incentives.

Read on to learn all about rewarding with Referral Factory.

 


In this guide๐Ÿ‘‡

1. Rewards: Who, When, and What?

1. 1. Who Can You Reward?

1.2. What Events Can Trigger A Reward?

1.3. What Can You Give As A Reward?

 

 

 

1. Rewards: Who, When, and What?

1.1. Who Can You Reward?

You can reward:

๐Ÿ‘‰ The Person Referring (the person doing the referring, who shares their referral link) 

๐Ÿ‘‰ The Person Invited (the person being referred, who signs up on the referral link they were sent)

๐Ÿ‘‰ Both! Note that you will need to add multiple rewards, one for the Person Referring and another for the Person Invited. 

Click here to learn more about different types of users. 

1.2. What Events Can Trigger A Reward?

You can trigger a reward on:

๐Ÿ‘‰ An invited referral (when the Person Invited fills in their details on their friend's referral link)

๐Ÿ‘‰ A converted referral (when the Person Invited "qualifies") 

๐Ÿ‘‰ Both! Note that you will need to add multiple rewards, one for each of the triggers.

 

In addition to these triggers, you have the option to set up:

 

 

๐Ÿ‘‰ A Standard Reward (These are simple, once-off rewards based on rules you set) 

๐Ÿ‘‰  A Milestone Reward (These allow you to change the value of a reward based on a goal or target number of referrals at various milestones.  One common use case of a milestone reward structure is enabling a tiered structure, offering larger incentives as participants rack up more referrals. Click here to learn more)

๐Ÿ‘‰  A Recurring Reward (These rewards are issued at regular intervals that you set. These can be weekly, monthly, quarterly, yearly, or at a custom interval. Click here to learn more).

 
1.3. What Can You Give As a Reward?

When you start to get referrals, Referral Factory gives you the flexibility to choose what to give as a reward. 

๐Ÿ‘‰ Issue Your Own: We'll keep track of who needs to be rewarded but you do the actual issuing. Once you've sent off your reward, you can use our system to mark the reward as issued. Learn more here

๐Ÿ‘‰ Reward with Tremendous: Tremendous is a global rewards and incentives platform that helps easily distribute 700+ options, including gift vouchers, prepaid cards, and money ๐Ÿ’ธ Plus, itโ€™s free to useโ€”you only pay for the rewards themselves. Learn more here

๐Ÿ‘‰ Reward with Zapier: You can issue rewards using any software that has a connection to Zapier! Have a look at BHN Rewards, Tango, and SwagUp. Learn more here. 

๐Ÿ‘‰ Reward with Stripe: If you use Stripe as a payment processing platform, you can hook it up to Referral Factory to issue credits or coupons directly to your existing customers or new referred leads. Learn more here.  

๐Ÿ‘‰ Reward with Webhooks: If you have your own software product or want to issue rewards via a custom application or platform, Referral Factory can trigger a webhook when a reward is issued. Learn more here

 

You can reward a fixed amount or a commission based on a deal or spend value that you set. To learn more about commission-based rewards, click here.  

 


 

2. Getting Started With Rewards

You will need

  • Any Referral Factory plan
  • A draft or published referral campaign in Referral Factory

๐Ÿ“Œ Rewards are linked to campaigns. If you have multiple campaigns, you can create automated rewards for each one. This is a great option if you are running a customer referral program AND an affiliate program from Referral Factory as your rewards for each can be configured independently ๐Ÿ™Œ



3. How To Add A Reward

โ†’ In the left-hand navigation bar of your Referral Factory dashboard, click the Rewards tab.
โ†’ Click Add New Reward.

โ†’ Name the reward. This is used for internal management purposes and wonโ€™t be shown to your users.
โ†’ Choose who should be rewarded: the Person Referring or the Person Invited.

๐Ÿ’ก If you want to reward both in the same campaign, you should create multiple rewards as part of the same campaign.

โ†’ Connect your campaign.

โ—๏ธ Rewards are linked to campaigns. If you have multiple campaigns and want to issue rewards in each of them, you will need to create multiple rewards. 

โ†’ Click Next
โ†’ Select how you want to issue the reward. 
 

๐Ÿ“Œ You can issue rewards through Tremendous, Webhooks, Stripe, Zapier or you can simply track who needs a reward and "Issue Your Own". Each option has its own flow, so please consult the relevant help guides for each for more information:

๐Ÿ‘‰ Rewarding with Referral Factory and Tremendous

๐Ÿ‘‰ How To Issue Your Own Rewards (Reward Tracking Only)

๐Ÿ‘‰ Rewarding with Referral Factory and Webhooks

๐Ÿ‘‰ Rewarding with Referral Factory and Zapier

๐Ÿ‘‰ Rewarding with Referral Factory and Stripe

    โ†’ Click Next.
    โ†’ Select whether you want to issue a Standard, Milestone, or Recurring Reward.
     
     
    ๐Ÿ‘‰ Standard rewards typically operate on an ongoing basis with no changes to the reward value as participants accumulate more and more referrals.
    โ†’ Select whether you want your standard reward to be issued as a fixed value or as a commission
    ๐Ÿ‘‰ To add a fixed value reward:
    โ†’ Set the target number of referrals invited or referrals converted that trigger a reward.

    ๐Ÿ’ก Want to reward when the referral is invited AND when that referral converts? Set up multiple rewards within the same campaign. 

    โ†’ Optionally, set the reward currency. You can leave this blank if your reward is not monetary.
    โ†’ Set the reward value. You can enter "0" if your reward is not numerical or monetary.
    โ†’ Set whether you would like to limit the number of rewards that can be issued to any single user. 

    ๐Ÿ“Œ The limit is the number of rewards to be issued, not the value of the rewards. 

    โ†’ Click Next
    ๐Ÿ‘‰ To add a commission value reward: 
    โ†’ Select whether a reward should be triggered when a referral is invited or when a referral is qualified (successful or converted).

    ๐Ÿ’ก Want to reward when the referral is invited AND when that referral converts? Set up multiple rewards within the same campaign. 

    โ†’ Enter the commission value as a percentage
    โ†’ Optionally, enter a maximum value for the reward. This will cap your reward value even if the percentage of the total deal or spend is a higher amount. 
    โ†’ Set whether you would like to limit the number of rewards that can be issued to any single user. 

    ๐Ÿ“Œ The limit is the number of rewards to be issued, not the value of the rewards. 

    โ†’ Click Next
     
     
     
    ๐Ÿ‘‰ Milestone rewards allow you to change the value of a reward based on a goal or target number of referrals at various milestones.  One common use case of a milestone reward structure is enabling a tiered structure, offering larger incentives as participants rack up more referrals.
    โ†’ Select whether your Milestone rewards should trigger on invited or converted referrals.

    ๐Ÿ’ก Want to reward when the referral is invited AND when that referral converts? Set up multiple rewards within the same campaign. 

    โ†’ Set the target number of referrals that should trigger Milestone 1.
    โ†’ Enter the reward value for Milestone 1. You can enter "0" if your reward is not numerical or monetary.
    โ†’ A name will be automatically generated for each milestone so you can easily keep track.
    โ†’ Click + Add Milestone and repeat the previous 3 steps to add additional tiers or milestones. 
    โ†’ Once you have set all the required milestones, click Next
     
    ๐Ÿ‘‰ Recurring rewards allow you to pay out the reward at regular intervals like weekly, monthly, or yearly. One common use case for a recurring reward structure is to pay out an affiliate commission on subscription-based products like SaaS referrals
    โ†’ Select whether you want your recurring reward to be issued as a fixed value or as a commission
    ๐Ÿ‘‰ To add a fixed value reward:
    โ†’ Set the target number of referrals invited or referrals converted that trigger a reward.

    ๐Ÿ’ก Want to reward when the referral is invited AND when that referral converts? Set up multiple rewards within the same campaign. 

    โ†’ Optionally, set the reward currency. You can leave this blank if your reward is not monetary.
    โ†’ Set the reward value. You can enter "0" if your reward is not numerical or monetary.
    โ†’ Set the reward period, this is the interval at which the recurring reward should be issued. You can set the interval to be weekly, monthly, quarterly, annually, or at a custom interval of your choice. 
    โ†’ If you would like to limit the number of intervals that recur, use the dropdown menu to place a cap on the recurring reward. 
    โ†’ Finally, select how unqualified referrals should be treated. 
    โ†’ Click Next

     
    ๐Ÿ‘‰ To add a commission value reward: 
    โ†’ Select whether a reward should be triggered when a referral is invited or when a referral is qualified (successful or converted).

    ๐Ÿ’ก Want to reward when the referral is invited AND when that referral converts? Set up multiple rewards within the same campaign. 

     
    โ†’ Enter the commission value as a percentage
    โ†’ Optionally, enter a maximum value for the reward. This will cap your reward value even if the percentage of the total deal or spend is a higher amount.
    โ†’ Set whether you would like to limit the number of rewards that can be issued to any single user. 
    ๐Ÿ“Œ The limit is the number of rewards to be issued, not the value of the rewards. 
    โ†’ Click Next
     
    โ†’ At this stage, you have the option to enable auto-issue. By default, Referral Factory will NOT automatically issue your rewards. However, you can toggle the switch to allow rewards to be issued as soon as they become due. You can also switch auto-issue on and off from inside the Rewards tab. 
    โ†’ Click โ€˜Activateโ€™.

    โ†’  Success!


     

    4. How To Track Rewards

    โ†’ In the left-hand navigation bar of your Referral Factory dashboard, click the Rewards tab.
    โ†’ To see a list of all the rewards you have created, select โ€˜Rewards Dashboardโ€™.
    โ†’ Select โ€˜Rewards Dueโ€™ to see whether any users are due to receive rewards.
    โ†’ Select โ€˜Rewards Issuedโ€™ to see the rewards that have already been issued.
     

     

    5. How To Issue Rewards

    โ†’ In the left-hand navigation bar of your Referral Factory dashboard, click the Rewards tab.
    โ†’ Select โ€˜Rewards Dueโ€™.
    โ†’ A list of due rewards will appear in the table below.
    โ†’ Select the reward you want to issue.

    โ†’ Click on the issue rewards in the top right-hand corner.
    โ†’ The cart will show the type of reward, reward name, campaign name, number of rewards due, and the total value of the rewards. 
     
    โ†’ Click Authorize.

    โ—๏ธClicking โ€˜Authorizeโ€™ will automatically send the rewards via your chosen issuer. If you have Tremendous, Stripe, or Zapier connected, this may have financial implications so please issue rewards carefully. 

    ๐Ÿ“Œ You cannot add different types of rewards to the same cart. If you want to issue Tremendous rewards and โ€˜Issue Your Ownโ€™ rewards, you must add these to separate carts.

     

    ๐Ÿ“Œ If you would like to issue rewards automatically instead of having to manually add them to your cart each time, toggle on auto-issue. 


    6. How To Edit Rewards 

    โ†’ In the left-hand navigation bar of your Referral Factory dashboard, click the Rewards tab.
    โ†’ In the โ€˜Rewards Dashboardโ€™ section, click the blue icon in the โ€˜Actionsโ€™  column.
    โ†’ Select โ€˜Edit Reward Nameโ€™.
    โ†’ Click โ€˜Nextโ€™ through each of the steps of the reward builder and click โ€˜Saveโ€™.

    Screenshot showing that you can edit name of your referral program reward.

     

    โ—๏ธ It is not possible to edit the rules of rewards that have already been created. If you want to make any changes to a reward, create a new reward and deactivate the existing reward. 


    7. How To Deactivate Rewards

    โ†’ In the left-hand navigation bar of your Referral Factory dashboard, click the Rewards tab.
    โ†’ In the โ€˜Rewards Dashboardโ€™ section, click the blue icon in the โ€˜Actionsโ€™  column.
    โ†’ Select โ€˜Deactivate Rewardโ€™.
    โ†’ Click โ€˜Deactivate Rewardโ€™ to confirm.

    Screenshot showing that you can Deactivate your referral program reward.

    โ—๏ธ After deactivating a reward, you will not lose any associated past data. For example, if users are due rewards or have been issued rewards. You will NOT be able to reactivate the reward in the future.


    8. How To Delete Rewards Due To Individual Users

    โ†’ In the left-hand navigation bar of your Referral Factory dashboard, click the Rewards tab.
    โ†’ Select the โ€˜Rewards Dueโ€™ section.
    โ†’ Next to the relevant reward due, click the blue icon in the โ€˜Actionsโ€™  column.
    โ†’ Click โ€˜Yes, Deleteโ€™ to confirm.


    Screenshot showing that you can delete your referral program reward.


    9. How To Export Reward Data

    โ†’ In the left-hand navigation bar of your Referral Factory dashboard, click the Rewards tab.
    โ†’ Select the relevant section โ€˜Rewards Dueโ€™ or โ€˜Rewards Issuedโ€™.
    โ†’ Filter by Campaign Name, Date, or Status, or use the search bar.
    โ†’ Click โ€˜Exportโ€™.

    Screenshot showing that you can export users of your referral program reward.